7 Best CRM Software for Small Businesses (Compared)

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Are you comparing the best CRM software for small businesses? CRM software helps you manage customer relationships, increase sales, manage leads, and grow your business.

Due to the critical role Customer Relationship Management (CRM) software plays in your business success, it’s extremely important that you properly research the industry and compare the top CRM providers before making your decision.

In this article, we will show you our expert pick of the best CRM software for small businesses. We will compare popular CRM software in terms of features and share the pros and cons to help you choose the best platform.

Comparing the best CRM software for small businesses

PipeDrive

PipeDrive is a sales driven CRM software for businesses. It offers a complete sales pipeline management with an intuitive user interface that gives you quick access to all the information you need.

Designed for sales teams, it includes features like sales reporting, sales forecasting, detailed activity log, advanced contact details, email integrations, and customizable pipelines.

It has a growing selection of integration apps allowing you to connect your CRM system to other services you already use. It also has mobile apps for iOS and Android allowing you to stay connected and get things done.

Freshsales is another popular CRM software suitable for businesses of all sizes. It features a sales-oriented approach with tools to maximize your conversions.

They offer a one-stop dashboard that gives you instant access to reports, activities, phone calls, emails, users, and contact management. It has an intuitive web based interface and has powerful mobile apps to help your teams make sales on the go.

Freshsales uses AI-powered lead scoring which helps you prioritize leads more likely to convert. Other notable features include visual sales pipelines, actionable insights into conversations, event tracking, custom workflows, and more.

It has native integrations available for some of the most popular third-party services. Several more integrations are available as third-party apps. However, the number of integrations is a bit limited at the moment.

Drip is another popular eCommerce CRM software designed to increase sales. Featuring an intuitive user interface, it is incredibly easy to use yet extremely powerful.

It is loaded with features including marketing automation, advanced contact management, actionable reports, email campaigns, one-on-one conversations, eCommerce user tracking, and more.

Drip comes with native integrations for all top third-party services. This includes email services, lead generation software, SMS services, WooCommerce, Shopify, and many more. It offers workflows to generate leads from Facebook and Instagram which helps you get tapped into their massive user base.

Streak is a CRM software for Gmail and works with both free Gmail accounts as well as G Suite. It allows you to track customer emails in Gmail, manage contacts, track leads, and manage sales pipelines.

It automatically captures leads from your contacts, allows you to add tasks and reminders, add tags and notes, create custom pipelines, schedule emails, and so much more.

It comes as a browser add-on as well as mobile app for Android and iOS. It supports third-party integrations through Gmail and Zapier, this gives you access to share data across multiple tools and services.

AgileCRM is a powerful all-in-one CRM software. It packs contact management, sales, marketing and customer service in one convenient dashboard.

It offers sales tools with 360 degree contact view, detailed reports, timeline, calendar, events, project management, deals, and gamification for your sales team. You get access to quick reports that you can drill down to keep track of everything that is happening across your business.

AgileCRM includes marketing tools to generate and capture leads, send out emails, newsletters, landing pages, forms, and social media marketing tools.

Pricing: AgileCRM offers a limited free plan. Their paid plans start from $9.99 per user per month billed annually or $8.99 per user billed for 2-years.

Which is the Best CRM Software for Small Business?

As we mentioned earlier that you’ll have to compare CRM tools based on your businesses requirements and goals.

Based on the criteria we defined earlier, we believe that HubSpot is the best CRM software for small businesses. It is easy to use and offers a comprehensive set of features. They offer a free plan which is good enough for small businesses to get started.

If email is the primary source of leads and sales for your business, then Constant Contact is the best option. It offers an easy to use contact management tool that you can effectively use to boost sales and manage customer relations. Their pricing is very friendly for small businesses.

If you’re looking for a completely sales focused CRM, then we recommend using either PipeDrive or FreshSales because they’re both sales-driven CRM, and they will help you improve your sales processes.

If you’re an eCommerce brand, and you need a CRM that comes with eCommerce focused marketing automation, then look no further than Drip. It is extremely powerful and worth every single penny because it’ll definitely help you grow your overall sales.

We hope this article helped you find the best CRM software for your business. You may also want to see our list of the must have WordPress plugins for business websites, best business phone services, and best live chat software for small business.

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